TRY, TRY, TRY AGAIN
This is tricky. Trying to come up with the perfect pitch. I followed Ariel's advice to the letter. She breaks it down into four areas.
1. Music genres: Acoustic, folk, rock.
2. Sound alikes from other's point of view: John Lennon, David Bowie, Neil Young, Harry Nilsson, Elvis Costello, Marc Bolan (T.Rex), The Beatles, Iggy Pop, Bob Dylan, and Lou Reed
3. Authors, artists, films that have influenced me: Martin Luther King, JM Barrie (Peter Pan), Mahatma Ghandi, Wizard of Oz (film), Star Trek (everything), Babylon 5, The Matrix, John Lennon, Bob Dylan, Hall and Oates, Ozark Mountain Daredevils, The Eagles, Jimmy Hendrix, and Neil Young.
4. Feelings and vibes I want my music to convey: peace, love, forgiveness, timelessness, classic, quality, emotional, idealistic: I have a dream... and honest
Then I circled the one's that resonated the most with me. John Lennon, Neil Young, Peter Pan, peace, timelessness, idealistic: I have a dream...
Now I was getting somewhere.
PERFECT PITCH MARK 1
Ariel recommends a cool website called 15 Second Pitch. Coincidently, a couple of months ago, (before I'd read about Ariel's recommendation), I'd already stumbled upon a www.15secondpitch.com.
You are led logically through a series of questions. Those questions generate the perfect pitch in under 150 words. It is great for structuring your thoughts in a focused way.
Here's my first attempt back then: I'm a singer song-writer specializing in emotionally-charged folk-rock songs - think John Lennon meets Neil Young crashing head-on into the Gates of Hell. My goal is to release 50 albums in 50 months. At the end of Sept 2010, I released album #42. I am a pioneer of modern, fast recording techniques. I merge old school recording with wizzy new technologies. No other artist, dead or alive, has ever released as many albums in such a short time span - Sean T Wright: One man, one 50-50 vison!
LOVE IT!
Ariel's right when she says, you've got to love your pitch. If you don't love it, how are you going to communicate it with enthusiasm to others? I decided it was too long, and parts of it were too reliant on facts. In short, it didn't evoke deep emotions.
So I went through a second, then third, fourth, and fifth phase. I hacked them, twisted, turned, rewrote and reassembled everything! Ultimately I shortened the original pitch. I also asked folk on Ariel's Mastermind forum to help out, and got some great viewpoints.
Eventually I settled for Imagine John Lennon and Neil Young meet Peter Pan on the shores of Neverland.
I loved it. And I'll tell you why. It's me! Listen to this song, for example.
Curl Into A Ball by Sean T Wright
So I tried it out in the mirror and laughed. It sounded good to my ears. Then I followed Ariel's instructions:
1. On your website’s homepage (yes, on the HOMEPAGE, and on as many pages
as you can (at the top of your bio, and on any page your fans may land on – not
buried in the site).
2. On your MySpace page.
3. On your Facebook page.
4. On all social-networking sites that you use and anywhere else you have an
online presence.
I even used my perfect pitch with some graphics and started to plaster them across the net when I got the opportunity.
USP:THE FINAL FRONTIER
So all is good, I feel, with the perfect pitch at this moment in time. I still need to consider my USP, though. I think my USP (Unique Selling Point) is buried in my original pitch: "No other artist, dead or alive, has ever released as many albums in such a short time span - Sean T Wright: One man, one 50-50 vison!"
I think it sums up my music for the past three and half years.
What do you think?
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